Sunday, April 22, 2012

Baby Einstein: Con


In 1999, the American Academy of Pediatrics (AAP) discouraged TV viewing for children under the age of two due to the increase of studies showing the negative affects of television on infants. In 2011, the American Academy of Pediatrics published another statement addressing this same issue. The AAP concluded that video programs for infants are not educational, and that young children learn best from and need interaction with humans, not television screens (HealthyChildren.org). The AAP published this again to re-affirm its stance on television viewing for children under 2, and to urge parents to be vigilant at making sure their infant received as little media input as possible.
 In 2006, The Journal of Pediatrics published an article showing the harmful effects of videos and other media. They surveyed around 1000 children from two to twenty-four months old, and found that the children who watched TV or baby DVDs had a significant decrease in grammar and vocabulary knowledge than the children who had not watched TV or baby DVDs (Zimmerman, Frederick). They could not conclude how the DVDs were contributing to a harmful effect on the infants, but they just presented and discussed the correlation.
 Maryanne Wolf discusses this issue in Proust and the Squid: 
In a broad study of early development of literacy skills, the educator Catherine Snow of Harvard and her colleagues found that in addition to literacy materials, one of the major contributors to later reading was simply the amount of time for “talk around dinner.” The importance of simply being talked to, read to, and listened to is what much of early language development is about, but the reality in many families … means that too little time will be given to even these three basic elements before a child reaches the age of five. (Wolf 103-104)
Wolf states that it is extremely important to have human-to-human interactions with children for early language development. 
There is significant research showing that educational media targeted for children under the age of two is not educational and can actually be harmful for children in this age bracket. Baby Einstein does not only create DVDs for children, but they are the largest DVD manufacturer for children under the age of two. More parents need to be educated on the dangers of Baby Einstein, so that harmful effects on infants will be minimized.