Tuesday, April 16, 2013

23andme

23andme.com is a wonderful resource that allows individuals to explore more than any family tree could tell them. Not only does it help build a family tree based on genetics, but it gives the user power over their own health. Since knowledge is power, it allows you to partake in preventative medicine. 

However, this service proves to have some flaws that could be potentially hurting their business. One main flaw is a lack of good customer support. Many customers complained on other websites such as Amazon, saying to "NEVER use this site" because of the lack of communication between the buyer and the seller. Also this website seems to have less genealogy information than another website like ancestry.com. Another huge flaw is that it has given customers inaccurate data about the readings of their DNA in several instances. This can be terrible for someone who believes their family heritage may be from a whole different continent than where he/she is really from. Many customers reviews spoke for themselves saying that this technology may not be worth it. 

Rosen would not like this technology because you are treating for a disease that you may never have, since 23andme only provides percentages.



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